Dubai is the city of malls and every mall wants every shopper to win big with endless promotions. During City Centre summer sales, we also made everyone feel like a winner, but in a different way: we made them taste victory. With the help of a specialist in techno emotional cuisine, we created an ice cream that triggers in the brain similar feelings than when experiencing a victory or receiving a massive discount during our sales.
Branding, Illustration, Art Direction
Agency: MullenLowe MENA (Client: City Centre)
Creative Direction: Alfonso Arbós / Creatives: Silvia Carreño, Maricel Candido / Designer: Michael Logaring