*Images or illustrations used for this project is solely for presentation purposes only, I do not own the rights.
Frutia Dubai
To refresh the visual identity of Frutia and simplify stock sorting, we created a contemporary visual language that combined and differentiated two key categories: fruits and vegetables. The new identity respected the brand’s heritage but used a bold, modern typeface and inter-joined circular graphics to convey commitment to quality. Fresh variant colours added a fresh appeal to communication across multiple touch-points.
Branding, Design
