![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/3f8c917a-f6be-4729-9f51-6168cb87f8b4_rw_1920.jpg?h=e1c755ee545b7a447dd91c79a1acf7fc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/2887155a-f340-4bb7-b524-641e35cd9039_rw_1920.jpg?h=af50d683626820a9c4b1ef70ef6ceab2)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/20d4befe-ac41-4321-81ac-12a463e05f05_rw_1920.gif?h=a10078905f8afb220b2342a8cd2c1289)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/d955944b-769e-4fdb-b76b-e26c9e8d5905_rw_1920.jpg?h=eb40c433393c235dcd9e91370df35d50)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/98d9b1a0-ceb5-4429-abee-afb9d50be2e7_rw_1920.jpg?h=6237cc39533a36be0de0575582a9bedc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/c004a089-b149-409f-a7da-d8d83104dcfe_rw_1920.jpg?h=4e86c1b33acbaa70d1dd31e47e7e47c3)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/fa3544b9-472d-4478-b19a-a1bedb86360a_rw_1920.jpg?h=fd5984b2f959021529ef871dc6656be0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/7667e70b-c036-487e-89fe-6ab4d526be7e_rw_1920.jpg?h=0b3eba81dd0775a447754af7de5c500b)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/72fe1c51-2f8c-42b0-b6c9-06f9ceac3eb2/5992862a-0c1b-4174-bd06-539fc22f9177_rw_1920.jpg?h=d9531c6cb4722465a6e6bfde425203ba)
*Images or illustrations used for this project is solely for presentation purposes only, I do not own the rights.
To refresh the visual identity of Frutia and simplify stock sorting, we created a contemporary visual language that combined and differentiated two key categories: fruits and vegetables. The new identity respected the brand’s heritage but used a bold, modern typeface and inter-joined circular graphics to convey commitment to quality. Fresh variant colours added a fresh appeal to communication across multiple touch-points.